“I believe in leading with passion and focus. The goal is always to bring our best together to realize real lasting impact for children and families.”

CEO Rochelle Alley’s commitment to child well-being work started as a tutor to incarcerated mothers. This formative experience touched her heart and sparked a lifelong journey that included overseeing wide portfolios of social services, and ultimately 20+ years leading and consulting for organizations nationwide as diverse as Annie E. Casey Foundation, Federal Department of Education, and numerous small nonprofit start-ups. Rochelle brings extensive professional experience to Big Orange Splot in the domains of strategic planning, program start-up, interagency collaboration, financial analysis, evaluation, research, public speaking, coaching and stakeholder engagement. As CEO of Big Orange Splot, LLC, Rochelle has led strategic planning, collective impact, start-up and capacity building projects for numerous nonprofit and governmental agencies, including United Way, Los Angeles County, First 5 LA and many more. As Westside Children’s Center’s Director of Programs, Rochelle was responsible for ensuring WCC’s child welfare and early education programs not only complied with all funder goals, but also exhibit excellence in their outcomes and service delivery methods; she also expanded WCCs funding, accessing new resources from First 5 LA and California Department of Education. As the Associate Director of Programs at Children’s Bureau of Southern California, Rochelle facilitated growth within CB’s foster care recruitment, economic support, preschool and partnership-based programs; she also oversaw growth in CB’s social enterprise from financial loss to a positive earned income venture serving New York City and Los Angeles County. Prior to these roles, Rochelle also gained valuable governmental and business experience working for the City of Alexandria and Booz | Allen | Hamilton. Rochelle holds an MBA with a focus on nonprofit management and marketing from Yale University and a BA degree in Government magna cum laude from Harvard University.